Why should you care?
The rationale is straightforward. Activity data is one of the tools that may assist in business improvement, both generally and specifically (being particularly useful in addressing key issues such as retention, progression and the quality of the student experience).
That business improvement may, for example, relate to:
- Efficiency - the data tells suggests that a process is broken
- Effectiveness - the data provides indications of customer behaviour / progression that might be used in near- real time or as Performance indicators.
See Benefits of using activity data for a more detailed discussion.